Innovation is Everywhere
It is said that the source of and prime mover of productivity and profit growth is innovation. Innovation is the basis for the development of new products and services that are introduced into the market to replace other products and services. If you are not innovating, you will be replaced by the next better mousetrap, unless you create it yourself, and keep doing so.
Innovation is everywhere; there is no shortage of new ideas, especially in America. The challenge is to create a compelling unique value proposition that continuously adds increasing value to the customer and a business model that brings revenues to match.
To make innovation effective, useful, and valuable to society a solid business must be built to deliver the product. A great innovation without a business to deliver it to the world is basically unusable, and adds little or no value to anyone. Many innovators of great products fail to deliver the value they know their product could have because they do not know how to run a functional business and do not have the ability or skills to build a team to develop one.
The purpose of Rising Industries is to make innovation effective, to turn great products into great businesses by providing inspired and experienced management and marketing for such companies after an M&A transaction or the development of a strategic partnership.
The process Rising Industries follows is to find very small or tiny innovative companies with a great product through our contacts and networks. We begin with a company that we perceive to have considerable deficiencies, but where the product has gained some level of market acceptance. The ownership recognizes it cannot grow the company and is prepared to cede control of the business in order to save it, or is ready to leave for retirement or other life circumstances. We consider the opportunity through these questions:
After these considerations our preferred approach is to develop a relationship with the ownership, and provide initial consultative or management services to see how ownership responds to our input and how responsive the market is to changes we recommend. The purpose of this approach is to know and understand the company, internally and externally. This takes time, however, we feel that it makes for an smoother transition and puts the company onto a better platform for growth upon acquisition mitigating the risk of full acquisition investment.
After such involvement, transition to new ownership will be seamless and a welcome event. The ownership will know that his product will be well cared for and that he will benefit much more from the transition than if he kept it all to himself.